The purpose of this feature is to retire a campaign from the Waterfall without losing the data on performance. You can also revive the campaign at any time.

1· Click on “Waterfall” under “Campaigns”.

2· To remove/archive a campaign, click the “delete” button pictured here.

3· To retrieve an archived campaign, click on the “trashcan” button pictured here.

4· Hover over the campaign of interest to “Re-Activate” or “Review” archived data.